Uncategorized

Surveys Are Just Artifacts Of The Past

Surveys Are Just Artifacts Of The Past April 4, 2018Leave a comment

Surveys are not a good way to find out what to do to innovate. Rarely will the market be able to describe to you what they don’t yet know they want.

Surveys are useful for past, present, but not future. They are even more myopic about the industry than we are. Best to keep it to uncovering more about where they are, were, and don’t want to be..

Leave a Reply

Your email address will not be published. Required fields are marked *