The marketing rabbit hole: The hidden reasons people buy what you are selling them.
“You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in wonderland, and I show you how deep the rabbit hole goes.”
By reading this book, you have decided to take the red pill, so follow me to the depths of human psychology and do not stop reading until the end.
The happier you are, the less you buy, and the less society develops.
As long as you think you are full of problems, this will guarantee that you will work to make money, and have the opportunity to buy your happiness.
Religion, TV, school, and the media constantly keep you frustrated and incomplete to sell you more, and more stuff.
The strategy is to CREATE a problem, and sell the solution.
Now, these problems do not actually exist… but it doesn’t matter.
For Example: Take a look at both man and woman.
We both want sex, and to be together…
This would make us happy.
This would make us BOTH happy.
Never before in history has man and woman been more divided. Most men are not real men anymore, but boys.
Most women are becoming more masculine in an attempt to balance the imbalance.
And it leaves both feeling screwed up.
Society has evolved (devolved) to a point where there is a large gap, an empty space between us.
And this, my friends is the gap where they sell you everything.
Dude finishes college, and moves to an apartment.
He has an average car and an average job. He works harder and harder to get a better job, to get a better car to drive, and afford a better apartment to live in.
Always elevating his status so in the end, the can attract more beautiful women.
More and more.
To get more and more money, more things that will make him happy.
Hopefully when he gets enough things, he will be able to seduce a “10”.
On the flipside, when a girl finishes college, she gets some average job, and puts most of her money each month into her beauty.
And she is going to work harder, and harder to get a better job, more money, better clothes.
All to look more and more beautiful…
Enough to get that perfect man.
This is the hamster wheel of society. The REAL rat race.
All of this to be happy.
To be cool.
To be liked.
I totally get where you are coming from.
Let’s look behind the curtain. Remember, happy people don’t buy?
Cosmopolitan magazine has to make money to survive, therefore they MUST make you feel unsatisfied enough with each issue in order to buy the next one.
To be admired.
You can’t buy real status. You can’t buy cool. And you can’t buy happiness.
This is the matrix. Our society is based on rules, and assumptions. But it is all an illusion.
Almost everything you know about what is or is not possible in your life is an illusion.
A socially reinforced magic trick.
The good news:
You do not need to have any of these.
Newest clothes, hottest cars, lots of money, hot looks, chiseled chest, nice ass, and big tits to feel happy, or confident.
The trick is to want them for yourself, but to not think that you are not refined, or whole without them.
Those things are for YOU. The icing, not the cake.
The reason that men and women are unhappy and divided to day is that BOTH of our self esteems are in the gutter.
And a pair of shoes, or armani cologne will not fix it.
There is no magic pill.
There is no six second abs.
There is no one minute millionaire.
We are all wealthy now.
If you don’t think so, go live in the ghetto of Sao Paulo for a while. You are already rich. Utter fulfillment and happiness are your default states.
Do whatever you have to to uncover it. You were born with self esteem, and it is still there. You can’t get it. It is there now. But it is covered up by the ego.
The ego is all the logical reasons why we like ourselves. “I have, or am this therefore I am worthy”.
The ego is false. Feel good about yourself for no reason.
This is your birthright. Embrace yourself, and for god sakes trust yourself.
It is all an illusion. Once you trust, and like yourself, you will begin to see the truth.
You will begin to peel away your ignorance, and start to discover, that once you like yourself for real, everything you have been looking for will suddenly show up.
It was there all along…